STRATEGI PEMASARAN GAMBIR KABUPATEN KAMPAR

Abstract

Study on marketing of gambier in Kampar district had been carried out to identify themarketing problems in order to formulate marketing strategy to increase the famerincome. SWOT analisys had been used for this study, and the result of study can beconcluded that to develop marketing strategy, we have to minimize the weaknesses andto reach the oppurtunity as much as possible (W-O strategy).