INTEGRASI SUMBER DAYA STRATEGIS, ORIENTASI KEWIRAUSAHAAN SEBAGAI BASIS STRATEGI BERSAING SERTA PENGARUHNYA TERHADAP KINERJA USAHA DI PROVINSI RIAU

Abstract

SMEs in Indonesia also have a strategicrole in developing the national
economy through the export of non-oil activity, particularly in the manufacturing
sector.. Although it has a central role in the national economy, SMEs are still not
provide significant added value to economic development in Indonesians, and said to be
the main cause of slow economic recovery Indonesian compared to other Asian
countries. to develop a research model based RBV of the Firm that integrates internal
and external aspects as a base strategy for improving business performance in the
context of SMEs.
Based on the analysis and discussion that has been done in this study, it can be
concluded as follows :
Mastery of strategic resources are less able to increase the accuracy of the
application of competitive strategy. Improved implementation of proven entrepreneurial
orientation can improve with proper application of competitive strategy. Improved
implementation of organizational communication are less able to increase the
application of competitive strategy appropriately.
Increased control of strategic resources can improve business performance.
Improved implementation of entrepreneurial orientation is not necessarily improve
business performance. Improved implementation of organizational communication is
not necessarily improve business performance. Improved implementation of competitive
strategies proven to improve business performance

Keywords: SMEs, strategic resources, business performance