ANALISIS PEMASARAN DAN TRANSMISI HARGA PADA PETANI BAHAN OLAHAN KARET (BOKAR) DI DESA SEI TONANG KECAMATAN KAMPAR UTARA KABUPATEN KAMPAR

Abstract

This research aim is to know and analyze: 1. the channel, margin of bokar marketing
and bokar marketing efficiency and the price that farmer received. 2. The correlation
between the price of bokar from factory and the price of bokar in farmer level. 3. The
influence of bokar price changing of factory to farmer level at sei tonang village of
Kampar utara district of Kampar regency. The research method is used of survey
method. The sampling method is purposive sampling of 38 farmer that have plantation
age between 20-25 years. And the second sampling of merchant is using snowball
sampling method that come to marketing channel. The research results shows that in
Sei Tonang village of Kampar Utara district of Kampar regency have one rubber
marketing channel ( homogeneity). That is farmer to collector merchant to factory. The
lowest price in farmer level is Rp. 7.966,67 /kg, and the highest price level is Rp.
11.800,00/kg. Then the lowest price of factory is Rp. 11.733,33/kg, and the highest
price level of factory is Rp. 16.516,67/kg. The average price level of the farmer level
on year 2012 is Rp.9.720,97 and the average price level on factory is Rp.13.872,78.
The margin level of marketing channel between the price in farmer level and factory
is Rp. 4.151,81 and farmer received 73.44% and marketing eficiency is 3.07%. the
correlation value between the price in farmer level and factory level is 0,826 %. The
value of the elasticity of price transmission between the price received from farmers
and the price of bokar by factory was 0,723.

Keywords : Marketing channels, marketing margins, price transmission elasticity