Analisis Strategi Bersaing Bisnis Eceran Besar/ Modern (Kasus Persaingan Bisnis Ritel Di Pekanbaru)

Abstract

The development of large retail/ modern in Pekanbaru is the implications arising fromeconomic growth, income growth and population growth. The development of large/ modernretail business continues to increase, causing the level of competition in retail business isbecome very tight. These conditions led to changes in the business strategy of each largeretailer in order to win the competition (to increase market share). This study aims todescribe and outline the activities undertaken to effectively implementated of their businessexcellence strategy. This research was used qualitative methods such as the method of datacollection and interviews with informants and also observation techniques. The resultsillustrate the business strategies adopted by retailer to create competitive advantage.Competitive strategy carried out with a variety of supporting activities for each.