PENGARUH KOMPENSASI DAN KOMPETENSI MELALUI KUALITAS LAYANAN TERHADAP KINERJA PERUSAHAAN SEPEDA MOTOR KELAS 150 CC DI KOTA PEKANBARU PROVINSI RIAU

Abstract

This study aims at acknowledging the influence of Compensation and
Competence through Service Quality toward the Cinergy of Motorcycle
Companies Class 150 Cc in Pekanbaru. The target of the study is all dialers of
PT. Astra Honda Motor, PT. Yamaha Indonesia Motor Manufacturing and PT.
Kawasaki Motor Indonesia located in Pekanbaru Metropolitan. The problem of
the research is the salary and education qualification of sellers which show
positive value every year, but the companies’ activities decrease from 2014 to
2016.
The population are all dialer sellers–68 persons. All population and 340
costumers become the sample of the research. Every variable is examined in
order to determine the level of direct and indirect influence toward the cinergy of
the company (the quality of service) by using smart PLS 3.0.
The research findings show that compensation and competence of service
quality, partially has positive and significant influence toward the cinergy of the
company. On the other hand, the compensation and competence show indirect
influence significantly toward the cinergy of the company through the quality of
service..