PENGARUH PERSEPSI MANFAAT , PERSEPSI KEMUDAHAN ,SIKAP, KONTROL PRILAKU , DAN NORMA SUBYEKTIF TERHADAP MINAT PENGGUNAAN UANG ELEKTRONIK PADA BANK BUMN DI KOTA PEKANBARU

Abstract

This study aims to investigate the perception of interest in the use of
electronic money in the city of Pekanbaru. This thesis analyzes the factors that
influence intention to use the use of electronic money as a new product category
for payment instrument in Indonesia, by raising electronic money case study at 3
state-owned banks in Pekanbaru city. This research integrates Theory Acceptance
Model (TAM) and Theory Planned Behavior (TPB). This research is descriptive
and explorative quantitative research. Data acquisition conducted on customers
and non-customers 3 BUMN Bank (Bank Mandiri, BRI, and BNI) This study found
that intention to use the use of electronic money is influenced by perceived
uselfulness, attitude, perceived behavior control, and subjective norms.