PELAKSANAAN KEBIJAKAN REKLAME DI KOTA PEKANBARU TAHUN 2006-2015

Abstract

Advertising Policy Implementation in Pekanbaru Year 2006-2015. This study aims to
describe the analysis of the implementation of the policy of billboards in the city of Pekanbaru. As
for the issue of this research is to know how the policy deploy billboards in the city of Pekanbaru
and anyone actors involved in the implementation of policies advertisement. The research problem
is motivated by the Mayor passed regulations No. 24 of 2013 concerning the organization of
billboards in the city of Pekanbaru. This causes a conflict of businessmen and community organizers
billboard advertisement rejecting the Mayor policy. The mayor’s policies have not been successful
in the process of policy Communication, Process Resource policies billboard, advertisement policy
disposition process and Bureaucratic Structure advertisement policy, which did not go well. This
study used qualitative methods. namely data obtained by interview, observation, documentation
and then analyzed qualitatively The theory used was Edward III. The results showed that the
implementation of the policy of billboards in the city of Pekanbaru already implemented policy
administration billboards but the results have not been effective due to lack of attention to process
Communication policies, processes resource policies, processes disposis policies and structures
Bureaucratic Policy billboards, Among the successful analysis of policy implementation billboards
by the Government Pekanbaru city not proved instrumental in the process Communication policies,
processes resource policies, processes and policies disposition policies bureaucratic structure.