STRATEGI POLITIK; PREFERENSI PARTAI POLITIK MENGHADAPI PEMILU DI ARAS LOKAL

Abstract

This paper aims to outline the political situation and the political strategy of political parties in
the face of political contestation in the realm of local politics. This article objectively the
underlying thoughts on some of the problems faced by political parties, namely; First, that the
majority of political parties have not been able to build a party structure to the deepest levels
lower in real terms, and the Second, political parties tend to show the face of the management
of the party that the conventional / traditional, less utilize information technology systems and
the lack of measuring instruments used by political parties in facing political contest, especially
in the realm of local politics. Moreover, political parties also have not been able to demonstrate
clearly the number of cadres, Party members and sympathizers at various levels of the party
structure. This paper on the theory of thought underlying political strategy Peter Schroder. In
the data-collection efforts, this paper emphasizes the qualitative data acquisition with a literature
study. The study concludes that the political strategy that can be done by political parties in the
face of political contest local include strategic political mapping, preparation of planning,
building resources, analysis of internal and external environment, strategize major influence
voting behavior, mobilization, imaging and coordination.