PERAN MEDIASI MOTIVASI INTRINSIK PADA PENGARUH DUKUNGAN LINGKUNGAN KERJA DAN DUKUNGAN LINGKUNGAN NON KERJA TERHADAP KREATIVITAS KARYAWAN

Abstract

Nowadays, no business organization can escape from a stiffer competition. This
situation demands for never ending innovation to survive and grow. Arguably, an innovative
organization cannot be achieved without creative employees and supporting working environment. This
study aims at investigating the relationship of the environment support on the employees'
creativity. The environment support, in this study, includes work and non-work environment support,
such as the support from supervisor and family. Special attention is paid to assess the mediating
role of intrinsic motivation in the relationship. In doing so, a survey is administered to 132
employees (editorial staffs) working in mass media industry in the Indonesian context.

The findings show that the support from co-workers is influential to promote the creativity of the
employees. Surprisingly, the supports from supervisor and family provide no significant impact
on the creativity. The study also reveals that intrinsic motivation partially influences the
relationship between the support from co-workers and the creativity. It unearths that intrinsic
motivation the employees have may signify the impact of the support from co-workers on their
creativity. But this is not the case for the supports from supervisor and family.