IMPLEMENTASI KREATIVITAS BISNIS DAN PENGARUHNYA TERHADAP KEUNGGULAN BERSAING

Abstract

Today's creativity is a source of competitive competitiveness for all organizations to grow and develop,
however MSMEs in their development still face many problems, especially in terms of competitiveness.
Therefore research on creativity is considered important to do. This study aims to determine how the
influence of business creativity on competitive advantage in invitation printing business in Pekanbaru.
The population in this study were invitation printing entrepreneurs who were at the invitation printing
center on Jl. Ahmad Dahlan in Pekanbaru, for sampling techniques using purposive sampling with large
business criteria and long established, as many as 30 entrepreneurs and 30 employees. The technique
of collecting data uses a questionnaire, but out of 60 questionnaires distributed as many as 49
questionnaires that can be processed. In processing data using simple linear regression using the SPSS
program and the results of the study indicate that the implementation of business creativity has an
influence on competitive advantage.