ANALISIS PENERAPAN GREEN MARKETING (KASUS PADA SENTRA INDUSTRI PENGOLAHAN HASIL PERIKANAN, DESA KOTO MESJID, KAMPAR, RIAU)

Abstract

This study discusses green marketing by limiting review of the product on thefish processing industry in Desa Koto Mesjid, Riau. Respondents were 9 businessunits in the center of the fish processing industry. With data collection throughinterviews and questionnaires, while data analysis using qualitative descriptive.Based on the survey results revealed that 8 of the 9 indicators green product on thefish processing industry center Desa Koto Mesjid, Riau have applied environmentfriendlyas well as health-friendly.