ANALISIS PEMASARAN TBS (TANDAN BUAH SEGAR) KELAPA SAWIT PEKEBUN SWADAYA DI KOPERASI SAWIT JAYA KAMPUNG BENTENG HULU KECAMATAN MEMPURA KABUPATEN SIAK

Abstract

Palm oil marketing in Fresh Fruit Bunch (FFB) form is often become a problem faced by
independent farmers. Independent farmers often used marketing organization to offer their FFB
to palm oil factory. The marketing organization such as KUD (Koperasi Unit Desa), collecting
traders/middlemen, and wholesalers. The existency of marketing organization causing higher cost
of marketing and higher marketing margin. In this condition, independent farmers suffer the most
financial loss. The aims of this study were (1) identification and analysis of FFB marketing
channel for independent farmers (2) analysis of marketing margin, farmer share, and marketing
efficiency. Population in this study was independent farmers in Sawit Jaya Corporation. The
result of this study showed that the marketing channels of independent farmers consist of three
channels: marketing channel I from farmers, KUD (Koperasi Unit Desa), and wholesalers,
marketing channel II from farmers, collecting traders, and wholesalers, and marketing channel III
from farmers directly to wholesalers. Channel III has the lowest margin value of IDR 200/kg.
Channel III is more efficient than channel I and channel II. Channel III has an efficiency value of
8,82% with a total marketing cost of IDR 150/kg and only involves wholesalers in its marketing
channel. Farmer’s share in marketing channel I is 86,18%, marketing channel II 79,41% and
marketing channel III 88,24%.